Home Internet Marketing Business ABCs

Almost everyone nowadays wants to have his very own profitable home internet marketing business that can ease his financial burdens and help him sail smoothly through the ravages of the global financial crisis currently engulfing the economies of the world. Understanding of the ABCs or fundamentals of internet marketing is essential to the success of any online home business.

Internet Marketing

Different people of different profession and stature have view internet marketing in different perspectives. People in one hand consider internet marketing as simply the act of placing banner ads or inbound links on other websites. On the opposite hand, there are many companies claiming that it is the secret to exponentially increasing one’s wealth overnight. Caution should be exercised however, because most of these many companies only try to make you buy some sort of internet marketing program that they proclaim will make you rich by morning.

At the present, internet marketing or online marketing has successfully evolved to a higher stage which now involves a combination of many components a business can utilize to increase sales regardless whether the said business is being executed fully online, partly online, or fully offline. Internet marketing is fully discretionary and it can’t be fully said that it is strictly needed for success but its recent popularity has caused those who don’t use it get left behind by those who do. It can provide a vast and unique competitive advantage to any company. It is for this reason that some companies even rely purely on online marketing to promote their business, its products, and services.

Internet Marketing Objectives

Internet marketing is being employed to make use of the Internet to do at least one of the succeeding:

1. Communicate a company’s message about itself, its products, or its services online.
2. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
3. Sell goods, services, or advertising space over the Internet.

Internet Marketing Components

Internet marketing is made up of many components which may be summarized into the following:

1. Making a business website and getting it launched and published over the Internet. It may consist of text, images and possibly audio and video elements that broadcast the company’s message to visitors, informing current customers and prospects of the features, benefits, and value-for-money of its products and services. The website may also include additional features that extend its capabilities like the ability to capture and store leads from potential customers or the function to directly sell a product or service online. A website may very well be the best way to establish a company’s own internet persona and business entity. Websites can always outperform their offline equivalents – brochures and mail order catalogs.

2. Marketing a website over the World Wide Web via search engines otherwise known as Search Engine Marketing or SEM is the process of helping a website shop up in the top search engine pages whenever one makes a search with certain defined keywords through search engine optimization or SEO, pay-per-click or PPC advertising, or pay-for-inclusion or PFI advertising in which a website is listed in online website directories, the same way as with yellow page listings.

3. Email marketing is the technique of getting information about a product or service out to customers or getting feedback from customers about a product or service through the use of emails. Email addresses of customers or potential customers can be collected through the use of the company website or purchased from lead generation specialists. Email marketing is simply the online version of direct mail marketing. There are different methods that can be utilized to do this form of online marketing like the regular distribution of newsletters or mass mailing of offers related to the company’s product or services.

4. Banner advertising is the online marketing equivalent of the traditional ads in newspapers and magazines. It is the free placement of ads on a website usually known as free ad directories.

5. Online press releasing is the placement of a newsworthy story about a company, regular distribution of newsletters or mass mailing of offers related to the company’s product or services on online wire service or online press release directories.

6. Blog marketing is the process of posting comments, expressing opinions or making online announcements in a discussion forum or blog directory that can be done by hosting your own blog or by comment and link exchanges with other blogs whose content is related to your product or service.

7. Article marketing involves the syndication or online publishing in article sites or directories of freshly written or unique articles that tackle things related to your business, products, or services. These articles have the potential to spread and circulate over the internet since online article hosting services allow the re-publication of articles so long as all links in the articles are maintained. Traffic boost can be the primary result of article marketing, together with the promotion of your brand to a wider audience through the syndication of these articles.

Premier Internet Marketing Education – 10 Tips on How to Find the Best Internet Education

Where do you go to get the internet marketing education that will truly make the difference? The difference in your understanding, or (if you’re building a business) the difference in how you approach the marketing of your business, or perhaps your job (if you’re responsible for directing the marketing tactics for a brand)?

I personally spent 12 months clicking around on the internet in search of that right company that provides the education and the tools to become a Master Internet Marketer. And, also provides the environment where you learn to start implementing, and start taking action on what you are learning. And, as a result, start making the difference and start achieving your goals.

And, why did I do this (click around for 12 months, that is)? Because, I believe in affiliating with the-best-of-the-best and it does take time to find just the right source that will work for your needs.

SO – Let me help you save all that time and share with you the steps, the thought processes, on how to find that right internet educational resource that will work for your online needs and goals.

[First, let me preface, however, the following steps with one thought. I know Internet Marketing is now being served up on the college campuses. Brilliant. If I was headed off to college, I would take what I could on the subject. Even, make Internet Marketing my major. But, I chose to learn (not from books), but from the leaders in the industry, who are making it happen and producing the results. Because at the end of the day – it’s results]

One more comment:

As I’ve stated in other articles, knowing internet marketing is rapidly becoming the most valuable commodity you can own in today’s global economy. Learning how to leverage the internet, is becoming the most prized skill set you can capture. Internet growth has increased 362% in just the last 9 years, and reaches over 1.6 Billion people worldwide. And, the internet growth is expected to continue, since we’re only at a 24.7% world penetration level.

OK. So – once you’ve decided to get out of your comfort zone and to start learning this stuff, where do you go to get the education you want? What do you look for? How do you go about it all? What should you be asking before you decide if this is the company where you can really learn to become an Internet Marketer (or for some, A Master Internet Millionaire Marketer)?

10 Steps To Help You Find The Right Internet Marketing Education:

1) MINDSET:

Everything starts here. Entrepreneurial vision. Faith. The ability to see the potential of the future before it’s here. “Can Do” attitude. A level of perseverance and tenacity against all odds and challenges. The attitude that “the buck stops here” and you take accountability for the results. Ability to accept never ending change, because we are in an Internet Evolution.

So – because of the importance of “mindset”, find that resource that not only includes brilliant marketing minds on the internet, but also provides some of the industry’s top mindset coaches. Make certain your curriculum includes subject matter on the importance of leadership and developing leaders.

As you learn internet marketing and you become more visible online, you will begin to assume the role of a leader. And, it’s understood, not everyone comes with the ready made entrepreneurial visionary mind. So – go out and learn it. One of the best ways to develop a successful mindset, is to spend time studying other successful entrepreneurs.

Make certain you are aware of your associations. Your network of people you surround yourself with, will determine your financial networth. Associate with leaders. Once you are clear on your goals and the person you want to become, your daily actions will reflect this.

2) YOUR “WHY”:

What is your reason for learning internet marketing? This is huge. You need your reason in order to keep you motivated through the challenges. Take some time on this step if you need.

You may of heard this saying: What you believe, is what you do, and what you do, determines your lifestyle. If you believe in the power of the internet, then you will stop everything right now to study/learn/implement. If you study/learn/implement, then you will have the possibility of a lifestyle change.

It all starts with your “why.”

3) YOUR INVESTMENT:

You usually invest Time, Money and/or Energy. You can start out learning right now with little (or no) money. You do not need the big bucks to spend on your education in the beginning. Stay within your budget each step throughout your education.

As you progress, you will naturally want to expand your knowledge which then may require (if you desire) a specialist where your investment in money will start to kick in. The beautiful advantage of marketing “online” versus “offline” is money. You can learn the “online” marketing tactics that are FREE.

So – look for that educational resource that provides within their Internet Curriculum an education on the FREE internet marketing tactics, such as: Social Media (Facebook, My Space), Article Marketing, Press Releases, Blogging, Forum Marketing, Social Bookmarking, Squidoo, Hub Pages, Video Marketing, Keyword Research…

And, make certain the curriculum also provides the marketing masterminds (that I call the “specialists”) in such areas, as: Google, SEO, Copywriting, Personal Branding…

4) MISSION STATEMENT:

What is your Mission Statement, and is the internet educational resource inline with your Mission Statement. This may be a difficult question to answer for some. But if you are building a business, and have a mission statement, then having that educator with like type mission/philosophy helps to drive your education along the same lines as your goals.

Let me give you an example, if I may:

My Mission Statement: To help others throughout the world realize you do have options, and to help you understand those options that are available to you (over & beyond the corporate arena), and to guide you to where you can create & develop your own Financial Security – Online.

I then took my mission statement, which is based on Financial Security, and found the internet educational resource, that is ALSO based around: 1) Financial Security and 2) Education for the next wave of Master Internet Millionaire Marketers.

The reason for this approach is because it helps you to be in-line philosophically with who you are working with, learning from and growing your future with.

5) ETHICS/INTEGRITY:

This may be tough to determine. Try to get a sense of the company’s business model and business ethics. Find the company’s mission statement and ask if it is inline with your mission, or how you may want to approach your marketing education. And is the company’s branding and message consistent and uphold ethics.

So – is the marketing and branding of the company you are considering for your education, inline with how you want to ultimately approach your marketing? Can you see value that is being provided?

6) MARKETING POSITIONING:

Do they teach the type of marketing that you embrace. Are the company leaders/top producers “buying leads” or does the company have an extensive marketing curriculum being taught by the current Internet Mastermind Marketers. Or, is the education coming strictly from one source. One individual.

7) COMPREHENSIVE GLOBAL/INTERNATIONAL CURRICULUM:

If you are on the internet you have the potential to market globally. What you want to ask yourself, is if the curriculum is translated into languages worldwide where the opportunity to be an Internet Marketer is being provided to people throughout the world, no matter the language.

You want to look for a curriculum that is providing a new skill set to anyone, anywhere in the world, and educates everyone how to market online – whether that person has a product or business already, or not. A company’s curriculum that embraces this philosophy is inline with providing true value to others.

8) LONGEVITY:

How long does this company/curriculum plan on being around. Are they here to stay. The internet arena is constantly evolving and changing, and it’s nice to feel comfortable that who you are working with has a mission/game plan to be here for 5+ years.

9) CLICK-BY-CLICK TRAINING FOR THE NEWBIES:

I have to admit, this approach to training really helped me. Does the curriculum provide “click-by-click” training. Can you can see “click-by-click” how things online are actually set up. This really helps to cut down the learning curve. It is too time intensive to learn from a book.

And, does the curriculum include “in the office of a top producer” training, so you see “how” the leaders are getting the results, now.

10) Staying Current With The Ever Evolving Changes:

A curriculum that is staying on top of the evolving changes by bringing onto the staff the marketing masterminds to keep the students current (i.e. SEO, Google).

Conclusion:

We are in an internet evolution with changes and growth occurring very quickly, so you need to get out of the books, and onto the computer screen. You want to find the leaders, the top producers, the internet marketing masterminds in the internet marketing industry.

Hiring an Internet Marketing Service – Plan Before You Leap!

A frequent mistake that businesses make is hiring an internet marketing company too quickly — primarily based on price. Your website is a visual representation of your business and a poorly designed site can frustrate visitors, misrepresent your products and even lose sales. Before you hire a internet marketing firm, research the answers to these questions:

1. How Much Experience Does The Internet Marketing Company Have? Do They Have Any Special Qualifications Or Designations?

Longevity in the industry is a good indicator of stability and skill. Online marketing firms that have been in the business for a while and built admirable reputations are usually known for sound design work and customer service. Choosing an internet marketing company that has been around longer means they will be more likely to be around in the future for ongoing maintenance and updates to your website.

The answer to this question will give you a general idea about the skill set at the web company. Having a tertiary qualification is good. Having a lot of experience is better, and combining experience with a tertiary education is best.

2. How Many Staff Members Do They Have And What Are Their Roles?

Bigger is not necessarily better when it comes to effective web emarketing companies. Companies on average have one designer, a couple of web developers, analysts, and a few sales and support people. Some companies use Just-in-Time staffing, adding or removing staff as needed. This helps keep overhead low.

3. In Addition To Internet Marketing, What Other Services Does The Agency Offer?

Many prominent internet marketing firms are branching out and offering other services, including web development and design. SEO, Search Engine Marketing, Web Content Writing, Social Media Marketing, Blog promotion, and Google AdWords Management are services offered by many experienced online marketing companies. The key is finding a company that offers the services that you are looking for.

4. Does The Internet Marketing Firm Spend Time With You To Gather Business Knowledge And Give You A Formal Proposal?

It is good to select an web marketing company that will take the time to offer a custom solution for your website. Oftentimes, the online marketing firm will provide you with a questionnaire to fill out so that they can get a better feel for your goals, competition and overall website needs. Your website will play a large part in your overall brand marketing. Therefore, it is important that your internet marketing firm have a clear picture of your overall internet marketing goals.

5. What Are the Internet Marketing Company’s Payment Terms?

For anything from a small non-profit site to full corporate branding, most internet marketing companies will charge an upfront deposit and stage payments based on agreed milestones and deliverables. Be wary of any internet marketing firm that asks for payment in full before starting the project.

6. What Is The Internet Marketing Company’s Policy On Non-Disclosure And Privacy Of Information?

In order to create the perfect marketing plan for you, your internet marketing firm needs access to important information about your company — information you wouldn’t want your competition, or anyone else, to know.

This is particularly true if you are starting a new company. You don’t want others to steal your concept before you’ve had a chance to monetize it. Therefore, a solid non-disclosure and privacy policy will protect your information.

7. What Are The Average Timelines For Completing Your Web Design Project Including Ecommerce, Logo Design, And Corporate Branding?

If the company does both web development and internet marketing, ask what the firm considers a typical turn-around time for projects similar in size to your own. This should give you a fairly clear idea if the website designer/developer has time tracking and project management systems in place. If you have a hard deadline that you need to meet, be sure you tell the design company up front so that they can plan accordingly.

8. Who Will Be Your Central Point Of Contact For Your Internet Marketing Project?

It is important to have a single point of contact for your project to ensure nothing gets lost in translation. A Project Manager should be assigned to all web projects. If you are working with a small web company, however, the Project Manager may also be the web designer and/or web developer himself.

9. Does The Company Outsource Any Project Components To Third Parties Or To Countries Like India? If So, Which Components?

While outsourcing may be a valid business decision to save costs and keep overheads lower, you’ll want to be cautious with any internet marketing company who takes your project and out-sources large components to another country. If you have concerns about low quality, cheap labour, and remote project management issues when jobs are outsourced to India, be sure to bring them up before your project begins.

10. Can The Internet Marketing Company Help With Website Content Copy Writing?

SEO copywriting can make or break your website. Your website design may draw the reader in and focus their attention where it needs to be – but the words themselves do the selling. And if the content is optimized correctly, your website can be showing up on the front pages of the search engines for your chosen search terms.

Internet Marketing Strategy

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Internet marketing is the same as traditional marketing, others are not. Here are seven things you need to know your online marketing is successful. When you write Xu copy, you should take the time to understand what works and what does not. There are two mistakes almost every amateur search engine copywriting.

Successful non-profit organizations use the Internet to market charitable program.

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Internet marketing is still essential to any business’s overall marketing strategy. Mentioned before with all the benefits of internet marketing, people still buy magazines, billboards went out to check to see their mail, watch TV, and shopping. No matter how fast-paced and wide internet of communication, people go out together, talking about going to the gym. Thus, while Internet marketing is absolutely valid and important, demising certain value of the cost of traditional marketing any business, many potential customers. Another thing, when we say that internet marketing, it is not only figures we choose to click on ads. The list also includes security, advertising, advertising social networks, groups, discussion boards and many others. Accordingly, the online marketing activities can effect the number of people exposed. However, one disadvantage is that people started to become one of the, and would even read the advertising information advertising or know (even people in the security list), and delete without opening them. When someone on the Internet, they would like to read / write e-mail, chat with friends, read and post / reply comments, play fun games. As a internet marketing goal is to build a top priority for Internet users. Also, try and spam and unsolicited e-mail and advertising, more and more people away from Internet advertising in general, unless they are some specific content. A variety of Internet marketing strategy is free and paid online marketing can make more money. 12-month Internet Millionaire Review – Russell Brunson is a 12-month millionaire fraud?. As the market one of the most controversial books, and now the Internet millionaire’s 12 months still constitute a major buzz everywhere. A great professional internet marketing make money online. Internet marketing can be a lucrative industry, if some big Internet-related skills and knowledge development to do so successfully. Must also identify and develop the necessary strategies to make money online. Pay per click advertising, online advertising and link exchange programs, is marketing, can be used to make the Internet industry to make money online there are some important programs.

Internet marketing are not the result of a well-defined, integrated internet strategy; rather, they are a response to competitors activities or customers demand. Through the site has existed for more than a year, marketing staff and senior management will naturally question its effectiveness. This is usually the point in a coherent Internet marketing strategy needs to become apparent. As a result, starting in the sum of electronic marketing strategy, is when a company’s existing website, which is to review the existing site and its purpose is to improve the effectiveness of the future. There is no evidence that the development and implementation of a strategy to be significantly different approach to electronic marketing. Strategic planning for enterprise development or strategic marketing to comply with the established framework should still be. The framework provides a logical order to follow up to ensure that the strategic focus of all development activities included. It can be said, however, with the e-market strategy for a highly sensitive process of rapid response mode, the events in the market need. Soviet-style five-year planning application does not seem to fit, the best approach is a new process of electronic marketing strategy is a continuous improvement. Check fee (2002) pointed out that e-commerce or e-marketing strategy process models tend to agree with the following features:

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